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Vogner is a creative studio with a passion for motion design. Using a variety of techniques, LA-based Vogner strives to bring the clients’ vision to life through live action, design and animation. We chatted to founders Graham and Patrick about their studio and asked them about their favorite projects!

Renderfeed: Patrick, Graham, thanks for taking the time to sit down with us. Can you start out by telling us a little bit about yourselves? How long you have been working in the animation industry?

(Patrick) Thank you as well! Both Graham and myself come from a background in design ranging from print, footwear/product design and motion graphics. We both have had a focus in the Motion Graphics design industry for 10+ years.

Renderfeed: Let’s travel back to your childhood: Where did you go to school, and what classes did you study? What helped prepare you to become the artists that you are today?

(Patrick) From a young age I was always very interested in various forms of art. The first medium that really caught my interest was silk screening, which evolved into graphic arts to create intricate designs that could not have been printed otherwise. I attended Loyola Marymount University here in Los Angeles and graduated with a degree in graphic design. At school I was introduced to Motion Graphics and got my first internship at Buck design, which led to my first job there learning the ins and outs of the industry. After that I started freelancing around Los Angeles, New York, Copenhagen and Milan, where I got a chance to see a variety of techniques and had the opportunity to work with some very talented and passionate people.

(Graham) I was also interested in art and crafting with my hands. When I was young I loved to draw and enjoyed building models with my dad and brother, paying attention to every detail in the construction. Another influence at a young age began when we got our hands on a VHS recorder; we would make videos about whoever and whatever was in front of us. After graduating with a degree in design I moved to San Diego, CA where I worked in the footwear industry, sharpening my design skills in disciplines ranging from print, motion, product and footwear design at skate companies such as Adio Footwear and Planet Earth. During this time, I became more interested in motion graphics  and  eventually I gravitated to doing it full time. My first job was in the garage of the now powerhouse Motion Graphics company, Shilo. After that, I moved to LA working at Belief alongside very talented artists before eventually deciding to go off on my own. Patrick and I started Vogner while working in Italy in 2010 and we have been working on projects together ever since.

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Renderfeed: I guess this answers how you guys met and how Vogner was born?

(Patrick) Yes, while both Graham and myself were freelancing we got the opportunity to work together in Milan, Italy for a couple of months. While abroad we got to know each other and worked closely on several projects. After multiple nights indulging in Italian beers and pizza we came up with the idea that there was a good chance we could do this as a studio, and thus Vogner was born! We came back from Italy in 2010, rented an office space and have been making pixels move ever since.

 Renderfeed: What type of work does Vogner specialize in? Can you give us some examples of projects that you have worked on?

(Patrick) Vogner specializes in design driven content, using 3D and 2D animation mixed with live action to create commercials, broadcast packages and animation for the web. With projects such as our Emmy nominated Red Bull Signature series, we were able to work closely with Red Bull and NBC to create an exciting and cohesive piece that combined live action with 3D animation.

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 Renderfeed: Who are your biggest clients at the moment?

(Patrick) At the moment we are very fortunate to have very reputable and respectable clients. We got the chance to work with Google, Red Bull, NBC, SkyTV, TurboTax, SporTV, Quickbooks, Fox Sports, Food Network, Subway and Overstock.com

Renderfeed: So, what makes David triumph over Goliath? How do you deal with competition from bigger, more established studios?

(Graham) As we grow and learn more about running our business, we find better ways to work more efficiently with each project. We often utilize our extensive  network of collaborative partners to try and offer a new and creative way to solve each client’s specific challenge. At the same time, because we are relatively small, we are flexible in adjusting to client demands. This results in a fast and innovative workflow that can sometimes be hard to achieve in larger studios.

Renderfeed: Could you talk a little bit about the process you go through to create
your work? What part of designing is most fun and easy?

(Patrick) Typically we are contacted by a client or agency with an idea of what they would like to create. In most cases we are presented with an outline of the project, then we go into the creative development phase where we brainstorm, explore ideas and create style frames. We usually present about 3 style frame alternatives to the client, including copy writing when putting together a pitch also goes a long way with clients to understand our vision. If the client likes our ideas we do some refining of the initial concepts and then it is off to the races!

(Graham) We are very lucky to work in such a creative and inspiring industry. The creative development stage is a particularly exciting and fun part of the process; it’s great to come up with fresh ideas when the guidelines are still fairly loose.

Renderfeed: What is the most difficult part of designing?

(Graham) One tricky part of the design process can be finding a direction that everyone is happy with. We really need to be flexible and able to adapt to the clients needs while continuing to add as much of our creative input as possible.

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Renderfeed: Your toolkit has evolved over the years. What software do you use at the moment?

(Patrick) At the moment for design, animation and production we rely heavily on Maxon’s Cinema 4D, Adobe After Effects, Adobe Illustrator, Photoshop and VRAYforC4D.

Renderfeed: Do you choose to render your projects in-house or do you prefer to outsource your rendering process?

(Graham) With smaller projects or projects that don’t require heavy 3D renders we’re able to keep the projects in house. We do tend to outsource heavier projects to expedite the rendering process.

Renderfeed: Have you used cloud solutions, and if so what type of projects did you choose to render remotely?

(Graham) We have used cloud solutions. Typically for larger, heavy projects that require a lot of processing power.

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Renderfeed: Which cloud render farm are you using now and why?

(Patrick) After trying a couple of different cloud render farm solutions and not being completely satisfied, we are currently using Renderfeed. Renderfeed offers 2 different services that can cater to our needs at Vogner. They offer an OnDemand service which is great, because we have the power of Renderfeed at our fingertips 24 hours a day 7 days a week if an emergency comes up or we have a large render. We simply stock up on credits and can use computers at will. We also use their other service, Renderfeed Reserved. This service takes a little more foresight as to when you will be rendering, but if we can lock that down we love Renderfeed Reserved for
the price and having a completely dedicated cloud render farm.

Renderfeed: Many thanks for your time today and we wish you all the best with your upcoming projects!

(Patrick) Also thank you for taking the time, and thank you for saving us uncountable hours waiting for renders to be completed!